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The 10 Most-Visited Art Museums in the World |
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The Art Newspaper has counted 2025 attendance at the world’s art museums. The Louvre is still No. 1, at 9.05 million visitors, in the same year thieves took €88 million of crown jewels from it on a Sunday morning. The surprise sits at No. 3: a free museum in Seoul that grew 72% in a year. |
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Source: The Art Newspaper, annual Visitor Figures survey (published 31 March 2026). Total admissions, calendar year 2025. |
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| What's Surprising |
The National Museum of Korea had 6.5 million visitors in 2025. That is up 72% from 3.8 million in 2024, and the most since it opened in December 1945. It is now third in the world, 67,363 visitors ahead of the British Museum.
Part of the cause is a Netflix film. The tiger in KPop Demon Hunters was reportedly modeled on a magpie-and-tiger painting the museum holds, and its director, Maggie Kang, says the museum “deeply inspired” her. Several of the gift shop’s souvenirs sold out. Its goods brand passed 40 billion won (about $27.7 million) in sales for the first time.
The crowd is Korean. Only 231,192 visitors came from abroad, 3.55% of the total. Admission to the permanent galleries is free. Counting its 13 regional branches, Korea’s national museums drew 14.77 million visits. This is a domestic boom, not a tourist one.
| What's Not Surprising |
The Louvre is No. 1 again, at 9.05 million. That is still about 1.2 million below its 2018 record of 10.2 million. Nearly three in four of its visitors came from abroad. Americans were the biggest group.
London holds three of the top ten: the British Museum, Tate Modern and the National Gallery. All three are free. England’s national museums have not charged at the door since 1 December 2001. Visits to the 15 national museums have nearly doubled since, from 22.77 million in 1999/2000 to 44.67 million in 2025/26. Late last month, Culture Secretary Lisa Nandy ruled out charging foreign tourists. Paris went the other way. Since 14 January, visitors from outside the European Economic Area pay €32 at the Louvre, €10 more than before.
The Vatican Museums at No. 2 had help. 2025 was a Jubilee year, and the Vatican estimates 33 million pilgrims and visitors came to Rome. Across the list, the top 100 art museums drew just over 200 million visits. In 2019 they drew 230 million. The crowd still hasn’t fully come back.
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72% The National Museum of Korea’s growth in a single year, from 3.79 million visitors to 6.51 million. Its best year since it opened in 1945. |
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€88 million The value of the eight crown-jewel pieces taken from the Louvre’s Galerie d’Apollon on 19 October 2025. As of August, none had been recovered. |
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3.55% The share of the National Museum of Korea’s 6.5 million visitors who came from abroad. Fewer than one in 28. |
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€32 The Louvre’s ticket price since 14 January for visitors from outside the European Economic Area, up from €22. The British Museum is still free. |
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4 million Visitors to the Grand Egyptian Museum in its first ten months after opening in November 2025. Close to the 4.15 million that made No. 10 this year. |
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The Art Newspaper’s survey of 2026 lands next spring. Three things to track. First, whether the Louvre’s €32 ticket thins its foreign crowd. Second, the Grand Egyptian Museum, which drew nearly 4 million visitors in its first ten months, close to this year’s No. 10 bar of 4.15 million. Third, whether Seoul holds its surge without a new hit film. The Louvre heist turns one year old on 19 October. We’ll be watching. |
